The second component of the "WORLD'S GREATEST HAMBURGERS" would be a fresh bun. In searching for a supplier to produce the "best bun", Romano faced problems trying to find a bun that was unique and that you could say was "fresh out of the oven". Other restaurants had buns that were made a few days before, with a dark golden brown appearance and maybe a few sesame seeds spread on top. Not much different than what one could buy in the local grocery market, they were packaged in plastic bags with a tie. This was just not acceptable. You couldn't spend all that time and effort on the finest hamburger patty and then put it on an "average" bun. Average did not equal the "greatest".
Experts were called in to develop specific recipes for our products.
With a half-pound freshly-ground hamburger, you would get more juice
and flavor. A bun had to be developed that would capture these juices
and flavor. Also, the texture of the bun became very important for it
had to support the weight of this larger-than-average patty. Most other
restaurants were serving much smaller hamburgers, and they didn't worry
as much about flavor and texture.
In order to make the freshest bun for our hamburgers, old
techniques in bread making had to be used. Ingredients had to be mixed
at proper temperatures. Also, correct proofing procedures had to be
used to allow the dough to develop the proper texture, weight, and
height of each bun. Hand-rolling of the dough was also important in
forming the proper shaped ball for the bun. It was necessary to take
the extra time and effort to create the best. The freshest possible bun
was made with the use of top-quality ovens, proofers, and unique
procedures in the baking of buns. Years later, we still achieve this
same result today.